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The Relationship between Brand-Specific Alcohol Advertising on Television and Brand-Specific Consumption among Underage Youth
BACKGROUND: Being able to investigate the relationship between underage drinkers' preferences for particular brands and their exposure to advertising for those brands would represent a significant advance in alcohol marketing research. However, no previous national study has examined the relati...
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| Main Authors: | , , , , , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
2014
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| Teme: | |
| Online dostop: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4146644/ https://ncbi.nlm.nih.gov/pubmed/24986257 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/acer.12488 |
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