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Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues
INTRODUCTION: Electronic cigarettes (e-cigarettes) are battery-powered nicotine delivery devices that have become popular among smokers. We conducted an experiment to understand adult smokers’ responses to e-cigarette advertisements and investigate the impact of ads’ arguments and imagery. METHODS:...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
BMJ Publishing Group
2014
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4078668/ https://ncbi.nlm.nih.gov/pubmed/24935896 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2014-051718 |
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