Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues

INTRODUCTION: Electronic cigarettes (e-cigarettes) are battery-powered nicotine delivery devices that have become popular among smokers. We conducted an experiment to understand adult smokers’ responses to e-cigarette advertisements and investigate the impact of ads’ arguments and imagery. METHODS:...

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Autores principales: Pepper, Jessica K, Emery, Sherry L, Ribisl, Kurt M, Southwell, Brian G, Brewer, Noel T
Formato: Artigo
Lenguaje:Inglês
Publicado: BMJ Publishing Group 2014
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Original Article
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC4078668/
https://ncbi.nlm.nih.gov/pubmed/24935896
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2014-051718
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