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PREP advertisement features affect smokers’ beliefs regarding potential harm

BACKGROUND: The Institute of Medicine report on potential reduced exposure products (PREPs) recommends that advertising and labelling be regulated to prevent explicitly or implicitly false or misleading claims. Belief that a product is less harmful may increase use or prevent smoking cessation. OBJE...

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Detalhes bibliográficos
Main Authors: Strasser, Andrew A, Tang, Kathy Z, Tuller, Michael D, Cappella, Joseph N
Formato: Artigo
Idioma:Inglês
Publicado em: 2008
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4047638/
https://ncbi.nlm.nih.gov/pubmed/18768457
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.022426
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