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Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health

BACKGROUND: Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in t...

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Hlavní autoři: Mackey, Tim K, Liang, Bryan A
Médium: Artigo
Jazyk:Inglês
Vydáno: BioMed Central 2013
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4016496/
https://ncbi.nlm.nih.gov/pubmed/24131576
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1744-8603-9-45
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