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Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health

BACKGROUND: Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in t...

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Detalhes bibliográficos
Main Authors: Mackey, Tim K, Liang, Bryan A
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2013
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4016496/
https://ncbi.nlm.nih.gov/pubmed/24131576
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1744-8603-9-45
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