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Psychographic Segments of College Females and Males in Relation to Substance Use Behaviors
OBJECTIVES: A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i.e., attitudes and interests). We used this approach to define segments of female and male college students and examine substance use differences. METHOD: W...
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| Main Authors: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2013
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3981460/ https://ncbi.nlm.nih.gov/pubmed/24729744 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1524500413495401 |
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