A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision

Public health programs are starting to recognize the need to move beyond a one-size-fits-all approach in demand generation, and instead tailor interventions to the heterogeneity underlying human decision making. Currently, however, there is a lack of methods to enable such targeting. We describe a n...

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Bibliographic Details
Published in:eLife
Main Authors: Sgaier, Sema K, Eletskaya, Maria, Engl, Elisabeth, Mugurungi, Owen, Tambatamba, Bushimbwa, Ncube, Gertrude, Xaba, Sinokuthemba, Nanga, Alice, Gogolina, Svetlana, Odawo, Patrick, Gumede-Moyo, Sehlulekile, Kretschmer, Steve
Format: Artigo
Language:Inglês
Published: eLife Sciences Publications, Ltd 2017
Subjects:
Epidemiology and Global Health
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5628013/
https://ncbi.nlm.nih.gov/pubmed/28901285
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.7554/eLife.25923
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