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Attention to advertising and memory for brands under alcohol intoxication

In an attempt to discover new possibilities for advertising in uncluttered environments marketers have recently begun using ambient advertising in, for instance, bars and pubs. However, advertising in such licensed premises have to deal with the fact that many consumers are under the influence of al...

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Главные авторы: Orquin, Jacob L., Jeppesen, Heine B., Scholderer, Joachim, Haugtvedt, Curtis
Формат: Artigo
Язык:Inglês
Опубликовано: Frontiers Media S.A. 2014
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC3971178/
https://ncbi.nlm.nih.gov/pubmed/24723899
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2014.00212
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