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Attention to advertising and memory for brands under alcohol intoxication
In an attempt to discover new possibilities for advertising in uncluttered environments marketers have recently begun using ambient advertising in, for instance, bars and pubs. However, advertising in such licensed premises have to deal with the fact that many consumers are under the influence of al...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Frontiers Media S.A.
2014
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| Gaiak: | |
| Sarrera elektronikoa: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3971178/ https://ncbi.nlm.nih.gov/pubmed/24723899 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2014.00212 |
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