Nalaganje...
Recall and recognition of in-game advertising: the role of game control
Digital gaming has become one of the largest entertainment sectors worldwide, increasingly turning the medium into a promising vehicle for advertisers. As a result, the inclusion of advertising messages in digital games or in-game advertising (IGA) is expected to grow steadily over the course of the...
Shranjeno v:
| Main Authors: | , |
|---|---|
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Frontiers Media S.A.
2014
|
| Teme: | |
| Online dostop: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3901361/ https://ncbi.nlm.nih.gov/pubmed/24478736 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2013.01023 |
| Oznake: |
Označite
Brez oznak, prvi označite!
|