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Recall and recognition of in-game advertising: the role of game control

Digital gaming has become one of the largest entertainment sectors worldwide, increasingly turning the medium into a promising vehicle for advertisers. As a result, the inclusion of advertising messages in digital games or in-game advertising (IGA) is expected to grow steadily over the course of the...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Herrewijn, Laura, Poels, Karolien
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Frontiers Media S.A. 2014
Pynciau:
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC3901361/
https://ncbi.nlm.nih.gov/pubmed/24478736
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2013.01023
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