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Continuous tracking of the Australian National Tobacco Campaign: advertising effects on recall, recognition, cognitions, and behaviour

Objectives: To relate Australian National Tobacco Campaign advertising to outcome measures such as smokers' awareness of and reaction to the campaign, and indicators of interest in smoking cessation. Design: Continuous tracking was used to survey random cross sectional samples of the target aud...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Donovan, R, Boulter, J, Borland, R, Jalleh, G, Carter, O
Format: Artigo
Sprache:Inglês
Veröffentlicht: BMJ Group 2003
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766111/
https://ncbi.nlm.nih.gov/pubmed/12878771
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.suppl_2.ii30
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