A Varying Coefficient Model to Measure the Effectiveness of Mass Media Anti-Smoking Campaigns in Generating Calls to a Quitline

BACKGROUND: Anti-smoking advertisements are an effective population-based smoking reduction strategy. The Quitline telephone service provides a first point of contact for adults considering quitting. Because of data complexity, the relationship between anti-smoking advertising placement, intensity,...

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Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Bui, Quang M., Huggins, Richard M., Hwang, Wen-Han, White, Victoria, Erbas, Bircan
Μορφή: Artigo
Γλώσσα:Inglês
Έκδοση: Japan Epidemiological Association 2010
Θέματα:
Statistical Data
Διαθέσιμο Online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3900825/
https://ncbi.nlm.nih.gov/pubmed/20827036
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2188/jea.JE20090105
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