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Pharmaceutical Advertising and Medicare Part D
We explore how and to what extent prescription drug insurance expansions affects incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug class...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3855652/ https://ncbi.nlm.nih.gov/pubmed/24308884 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.jhealeco.2013.01.001 |
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