Carregando...
Exploring Audience Segmentation: Investigating Adopter Categories to Diffuse an Innovation to Prevent Famine in Rural Mozambique
Audience segmentation is a useful tool for designing effective campaigns. Further, the efficiency promised in diffusion science rests to some degree on the existence of adopter categories that can be identified and used to strategically disseminate prevention innovations. This study investigates the...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2012
|
| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3772073/ https://ncbi.nlm.nih.gov/pubmed/23020741 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2012.688249 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|