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Adolescents and alcohol: an explorative audience segmentation analysis
BACKGROUND: So far, audience segmentation of adolescents with respect to alcohol has been carried out mainly on the basis of socio-demographic characteristics. In this study we examined whether it is possible to segment adolescents according to their values and attitudes towards alcohol to use as gu...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2012
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3490719/ https://ncbi.nlm.nih.gov/pubmed/22950946 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1471-2458-12-742 |
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