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Virality Prediction and Community Structure in Social Networks

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily. Hence, the spread within highly clustered communities is enhan...

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Hlavní autoři: Weng, Lilian, Menczer, Filippo, Ahn, Yong-Yeol
Médium: Artigo
Jazyk:Inglês
Vydáno: Nature Publishing Group 2013
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC3755286/
https://ncbi.nlm.nih.gov/pubmed/23982106
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/srep02522
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