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Virality Prediction and Community Structure in Social Networks

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily. Hence, the spread within highly clustered communities is enhan...

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Autores principales: Weng, Lilian, Menczer, Filippo, Ahn, Yong-Yeol
Formato: Artigo
Lenguaje:Inglês
Publicado: Nature Publishing Group 2013
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC3755286/
https://ncbi.nlm.nih.gov/pubmed/23982106
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/srep02522
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