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Virality Prediction and Community Structure in Social Networks
How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily. Hence, the spread within highly clustered communities is enhan...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Nature Publishing Group
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3755286/ https://ncbi.nlm.nih.gov/pubmed/23982106 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/srep02522 |
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