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A New Method for Evaluating Compliance with Industry Self-regulation Codes Governing the Content of Alcohol Advertising
BACKGROUND: This study evaluated the use of a modified Delphi technique in combination with a previously developed alcohol advertising rating procedure to detect content violations in the US Beer Institute code. A related aim was to estimate the minimum number of raters needed to obtain reliable eva...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2013
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3751983/ https://ncbi.nlm.nih.gov/pubmed/23682927 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/acer.12146 |
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