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I Choose, Therefore I Like: Preference for Faces Induced by Arbitrary Choice

Behavioral choice alters one’s preference rather than simply reflecting it. This effect to fit preferences with past choice, is known as “choice-induced preference change.” After making a choice between two equally attractive options, one tends to rate the chosen option better than they initially di...

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Bibliographic Details
Main Authors: Nakamura, Koyo, Kawabata, Hideaki
Format: Artigo
Language:Inglês
Published: Public Library of Science 2013
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC3745416/
https://ncbi.nlm.nih.gov/pubmed/23977211
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0072071
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