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I choose, therefore I like: preference for faces induced by arbitrary choice.
Behavioral choice alters one's preference rather than simply reflecting it. This effect to fit preferences with past choice, is known as "choice-induced preference change." After making a choice between two equally attractive options, one tends to rate the chosen option better than th...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science (PLoS)
2013-01-01
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| Colecção: | PLoS ONE |
| Acesso em linha: | http://europepmc.org/articles/PMC3745416?pdf=render |
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