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Woulda, coulda, shoulda: the Evaluation and the Impact of the Alternative Outcome

The alternative outcome refers to the outcome of the unselected option in decision-making tasks, which has significant influence on the chosen outcome evaluation. Most paradigms have presented the alternative outcome either after or simultaneous with the chosen outcome, which complicates the observa...

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Bibliographic Details
Main Authors: Gu, Ruolei, Wu, Tingting, Jiang, Yang, Luo, Yue-jia
Format: Artigo
Language:Inglês
Published: 2011
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC3673557/
https://ncbi.nlm.nih.gov/pubmed/21569049
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/j.1469-8986.2011.01215.x
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