Neuromarketing and consumer neuroscience: contributions to neurology

BACKGROUND: ‘Neuromarketing’ is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contribu...

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Detaylı Bibliyografya
Asıl Yazarlar: Javor, Andrija, Koller, Monika, Lee, Nick, Chamberlain, Laura, Ransmayr, Gerhard
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: BioMed Central 2013
Konular:
Debate
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC3626833/
https://ncbi.nlm.nih.gov/pubmed/23383650
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1471-2377-13-13
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