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Data Mining Application in Customer Relationship Management for Hospital Inpatients
OBJECTIVES: This study aims to discover patients loyal to a hospital and model their medical service usage patterns. Consequently, this study proposes a data mining application in customer relationship management (CRM) for hospital inpatients. METHODS: A recency, frequency, monetary (RFM) model has...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Korean Society of Medical Informatics
2012
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3483475/ https://ncbi.nlm.nih.gov/pubmed/23115740 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4258/hir.2012.18.3.178 |
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