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How We Choose One over Another: Predicting Trial-by-Trial Preference Decision

Preference formation is a complex problem as it is subjective, involves emotion, is led by implicit processes, and changes depending on the context even within the same individual. Thus, scientific attempts to predict preference are challenging, yet quite important for basic understanding of human d...

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Detalhes bibliográficos
Main Authors: Bhushan, Vidya, Saha, Goutam, Lindsen, Job, Shimojo, Shinsuke, Bhattacharya, Joydeep
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2012
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3422291/
https://ncbi.nlm.nih.gov/pubmed/22912859
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0043351
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