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How We Choose One over Another: Predicting Trial-by-Trial Preference Decision

Preference formation is a complex problem as it is subjective, involves emotion, is led by implicit processes, and changes depending on the context even within the same individual. Thus, scientific attempts to predict preference are challenging, yet quite important for basic understanding of human d...

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Bibliografske podrobnosti
Main Authors: Bhushan, Vidya, Saha, Goutam, Lindsen, Job, Shimojo, Shinsuke, Bhattacharya, Joydeep
Format: Artigo
Jezik:Inglês
Izdano: Public Library of Science 2012
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC3422291/
https://ncbi.nlm.nih.gov/pubmed/22912859
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0043351
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