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Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial

BACKGROUND: Google AdWords are increasingly used to recruit people into research studies and clinical services. They offer the potential to recruit from targeted control areas in cluster randomized controlled trials (RCTs), but little is known about the feasibility of accurately targeting ads by loc...

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Hlavní autoři: Jones, Ray B, Goldsmith, Lesley, Williams, Christopher J, Kamel Boulos, Maged N
Médium: Artigo
Jazyk:Inglês
Vydáno: Gunther Eysenbach 2012
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC3414907/
https://ncbi.nlm.nih.gov/pubmed/22718043
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.1991
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