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Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial

BACKGROUND: Google AdWords are increasingly used to recruit people into research studies and clinical services. They offer the potential to recruit from targeted control areas in cluster randomized controlled trials (RCTs), but little is known about the feasibility of accurately targeting ads by loc...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Jones, Ray B, Goldsmith, Lesley, Williams, Christopher J, Kamel Boulos, Maged N
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Gunther Eysenbach 2012
Gaiak:
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC3414907/
https://ncbi.nlm.nih.gov/pubmed/22718043
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.1991
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