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Using Google AdWords for International Multilingual Recruitment to Health Research Websites

BACKGROUND: Google AdWords, the placement of sponsored links in Google search results, is a potent method of recruitment to Internet-based health studies and interventions. However, the performance of Google AdWords varies considerably depending on the language and the location of the target audienc...

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Autori principali: Gross, Margaret S, Liu, Nancy H, Contreras, Omar, Muñoz, Ricardo F, Leykin, Yan
Natura: Artigo
Lingua:Inglês
Pubblicazione: JMIR Publications Inc. 2014
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3906699/
https://ncbi.nlm.nih.gov/pubmed/24446166
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.2986
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