Promotional methods used by representatives of drug companies: A prospective survey in general practice

OBJECTIVE: To examine the extent and composition of pharmaceutical industry representatives’ marketing techniques with a particular focus on drug sampling in relation to drug age. DESIGN: A group of 47 GPs prospectively collected data on drug promotional activities during a six-month period, and a s...

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Detaylı Bibliyografya
Asıl Yazarlar: Schramm, Jesper, Andersen, Morten, Vach, Kirstin, Kragstrup, Jakob, Peter Kampmann, Jens, Søndergaard, Jens
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Informa Healthcare 2007
Konular:
Original Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC3379754/
https://ncbi.nlm.nih.gov/pubmed/17497486
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/02813430701339659
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