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Promotional methods used by representatives of drug companies: A prospective survey in general practice
OBJECTIVE: To examine the extent and composition of pharmaceutical industry representatives’ marketing techniques with a particular focus on drug sampling in relation to drug age. DESIGN: A group of 47 GPs prospectively collected data on drug promotional activities during a six-month period, and a s...
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| 主要な著者: | , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Informa Healthcare
2007
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3379754/ https://ncbi.nlm.nih.gov/pubmed/17497486 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/02813430701339659 |
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