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Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Human decision-making is driven by subjective values assigned to alternative choice options. These valuations are based on reward cues. It is unknown, however, whether complex reward cues, such as brand logos, may bias the neural encoding of subjective value in unrelated decisions. In this functiona...
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| 主要な著者: | , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Public Library of Science
2012
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3316633/ https://ncbi.nlm.nih.gov/pubmed/22479547 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0034155 |
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