Загрузка...
Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Human decision-making is driven by subjective values assigned to alternative choice options. These valuations are based on reward cues. It is unknown, however, whether complex reward cues, such as brand logos, may bias the neural encoding of subjective value in unrelated decisions. In this functiona...
Сохранить в:
| Главные авторы: | , , , , |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Public Library of Science
2012
|
| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3316633/ https://ncbi.nlm.nih.gov/pubmed/22479547 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0034155 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|