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If You Feed Them, Will They Come? The Use of Social Marketing to Increase Interest in Attending a College Alcohol Program
The authors used social marketing to design and test advertisement components aimed at increasing students’ interest in attending an alcohol program focused on reaching students who drink heavily, although the authors offered no such program. Participants were undergraduate students in introductory...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
2006
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| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3271791/ https://ncbi.nlm.nih.gov/pubmed/16889315 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3200/JACH.55.1.47-52 |
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