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The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time
This study explores the relationships between consumers and mobile advertisements on attitude change over time. Two experiments were used to investigate both immediate and delayed effects of different media types on attitudes toward mobile advertisements. Experiment 1 formulated three types of adver...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Mary Ann Liebert, Inc.
2012
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3260963/ https://ncbi.nlm.nih.gov/pubmed/21988732 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1089/cyber.2011.0061 |
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