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Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising

BACKGROUND: Direct-to-consumer advertising (DTCA), linked to inappropriate medication use and higher health care expenditures, is the fastest growing form of pharmaceutical marketing. DTCA is legal only in the United States and New Zealand. However, the advent of online interactive social media “Web...

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Detalhes bibliográficos
Main Authors: Liang, Bryan A, Mackey, Timothy K
Formato: Artigo
Idioma:Inglês
Publicado em: Gunther Eysenbach 2011
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3222189/
https://ncbi.nlm.nih.gov/pubmed/21880574
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.1775
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