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Evaluation of smoking prevention television messages based on the elaboration likelihood model

Progress in reducing youth smoking may depend on developing improved methods to communicate with higher risk youth. This study explored the potential of smoking prevention messages based on the Elaboration Likelihood Model (ELM) to address these needs. Structured evaluations of 12 smoking prevention...

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Библиографические подробности
Главные авторы: Flynn, Brian S., Worden, John K., Bunn, Janice Yanushka, Connolly, Scott W., Dorwaldt, Anne L.
Формат: Artigo
Язык:Inglês
Опубликовано: Oxford University Press 2011
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Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC3219883/
https://ncbi.nlm.nih.gov/pubmed/21885672
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyr082
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