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Evaluation of smoking prevention television messages based on the elaboration likelihood model

Progress in reducing youth smoking may depend on developing improved methods to communicate with higher risk youth. This study explored the potential of smoking prevention messages based on the Elaboration Likelihood Model (ELM) to address these needs. Structured evaluations of 12 smoking prevention...

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Autors principals: Flynn, Brian S., Worden, John K., Bunn, Janice Yanushka, Connolly, Scott W., Dorwaldt, Anne L.
Format: Artigo
Idioma:Inglês
Publicat: Oxford University Press 2011
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC3219883/
https://ncbi.nlm.nih.gov/pubmed/21885672
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyr082
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