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Comparison of Research Designs for Two Controlled Trials of Mass Media Interventions

This paper compares two controlled trials of mass media interventions, factors influencing their designs, and design lessons learned from these experiences. Mass media evaluations based on a scientific research model are motivated by gaps in knowledge. The results of such research are intended to se...

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Détails bibliographiques
Auteurs principaux: Flynn, Brian S., Worden, John K., Bunn, Janice Yanushka
Format: Artigo
Langue:Inglês
Publié: 2009
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC2716042/
https://ncbi.nlm.nih.gov/pubmed/20046992
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312450902809490
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