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Comparison of Research Designs for Two Controlled Trials of Mass Media Interventions

This paper compares two controlled trials of mass media interventions, factors influencing their designs, and design lessons learned from these experiences. Mass media evaluations based on a scientific research model are motivated by gaps in knowledge. The results of such research are intended to se...

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Detalhes bibliográficos
Main Authors: Flynn, Brian S., Worden, John K., Bunn, Janice Yanushka
Formato: Artigo
Idioma:Inglês
Publicado em: 2009
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2716042/
https://ncbi.nlm.nih.gov/pubmed/20046992
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312450902809490
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