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Examining the Protective Effects of Brand Equity in the keepin’ it REAL Substance Use Prevention Curriculum
While branding appears to be an effective health prevention strategy, it is less clear how successful brands have protective effects. To better understand the role of branding in health prevention and promotion, it is necessary to examine how the persuasive mechanisms of branding function in health...
में बचाया:
| मुख्य लेखकों: | , |
|---|---|
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
2011
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| विषय: | |
| ऑनलाइन पहुंच: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3173514/ https://ncbi.nlm.nih.gov/pubmed/21512924 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2011.560797 |
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