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Effects of Simplifying Choice Tasks on Estimates of Taste Heterogeneity in Stated-Choice Surveys
Researchers usually employ orthogonal arrays or D-optimal designs with little or no attribute overlap in stated-choice surveys. The challenge is to balance statistical efficiency and respondent burden to minimize the overall error in the survey responses. This study examined whether simplifying the...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2009
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3152257/ https://ncbi.nlm.nih.gov/pubmed/19880234 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.socscimed.2009.10.021 |
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