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Measuring What People Value: A Comparison of “Attitude” and “Preference” Surveys
OBJECTIVE: To compare and contrast methods and findings from two approaches to valuation used in the same survey: measurement of “attitudes” using simple rankings and ratings versus measurement of “preferences” using conjoint analysis. Conjoint analysis, a stated preference method, involves comparin...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Blackwell Science Inc
2002
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1464045/ https://ncbi.nlm.nih.gov/pubmed/12546291 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/1475-6773.01116 |
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