Measuring What People Value: A Comparison of “Attitude” and “Preference” Surveys

OBJECTIVE: To compare and contrast methods and findings from two approaches to valuation used in the same survey: measurement of “attitudes” using simple rankings and ratings versus measurement of “preferences” using conjoint analysis. Conjoint analysis, a stated preference method, involves comparin...

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Bibliographic Details
Main Authors: Phillips, Kathryn A, Johnson, F Reed, Maddala, Tara
Format: Artigo
Language:Inglês
Published: Blackwell Science Inc 2002
Subjects:
Methods
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC1464045/
https://ncbi.nlm.nih.gov/pubmed/12546291
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/1475-6773.01116
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