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What Do Cigarette Pack Colors Communicate to Smokers in the U.S.?

BACKGROUND: New legislation in the U.S. prohibits tobacco companies from labelling cigarette packs with terms such as ‘light,’ ‘mild,’ or ‘low’ after June 2010. However, experience from countries that have removed these descriptors suggests different terms, colors, or numbers communicating the same...

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Detalhes bibliográficos
Main Authors: Bansal-Travers, Maansi, O’Connor, Richard, Fix, Brian V., Cummings, K. Michael
Formato: Artigo
Idioma:Inglês
Publicado em: 2011
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3124844/
https://ncbi.nlm.nih.gov/pubmed/21565662
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2011.01.019
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