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What Do Cigarette Pack Colors Communicate to Smokers in the U.S.?

BACKGROUND: New legislation in the U.S. prohibits tobacco companies from labelling cigarette packs with terms such as ‘light,’ ‘mild,’ or ‘low’ after June 2010. However, experience from countries that have removed these descriptors suggests different terms, colors, or numbers communicating the same...

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Bibliografiske detaljer
Main Authors: Bansal-Travers, Maansi, O’Connor, Richard, Fix, Brian V., Cummings, K. Michael
Format: Artigo
Sprog:Inglês
Udgivet: 2011
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3124844/
https://ncbi.nlm.nih.gov/pubmed/21565662
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2011.01.019
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