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The Impact of Cigarette Pack Design, Descriptors, and Warning Labels on Risk Perception in the U.S
BACKGROUND: In the U.S., limited evidence exists on the impact of colors and brand imagery used in cigarette pack design. PURPOSE: This study examined the impact of pack design, product descriptors, and health warnings on risk perception and brand appeal. METHODS: A cross-sectional mall-intercept st...
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| Main Authors: | , , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3108248/ https://ncbi.nlm.nih.gov/pubmed/21565661 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2011.01.021 |
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