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Domain expertise insulates against judgment bias by monetary favors through a modulation of ventromedial prefrontal cortex
Recent work using an art-viewing paradigm shows that monetary sponsorship of the experiment by a company (a favor) increases the valuation of paintings placed next to the sponsoring corporate logo, an effect that correlates with modulation of the ventromedial prefrontal cortex (VMPFC). We used the s...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
National Academy of Sciences
2011
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3121850/ https://ncbi.nlm.nih.gov/pubmed/21646526 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1019332108 |
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