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Investigating the Role of the Ventromedial Prefrontal Cortex in the Assessment of Brands

The ventromedial prefrontal cortex (vmPFC) is believed to be important in everyday preference judgments, processing emotions during decision-making. However, there is still controversy in the literature regarding the participation of the vmPFC. To further elucidate the contribution of the vmPFC in b...

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書目詳細資料
Main Authors: Santos, José Paulo, Seixas, Daniela, Brandão, Sofia, Moutinho, Luiz
格式: Artigo
語言:Inglês
出版: Frontiers Research Foundation 2011
主題:
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC3108388/
https://ncbi.nlm.nih.gov/pubmed/21687799
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2011.00077
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