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Investigating the Role of the Ventromedial Prefrontal Cortex in the Assessment of Brands

The ventromedial prefrontal cortex (vmPFC) is believed to be important in everyday preference judgments, processing emotions during decision-making. However, there is still controversy in the literature regarding the participation of the vmPFC. To further elucidate the contribution of the vmPFC in b...

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Библиографические подробности
Главные авторы: Santos, José Paulo, Seixas, Daniela, Brandão, Sofia, Moutinho, Luiz
Формат: Artigo
Язык:Inglês
Опубликовано: Frontiers Research Foundation 2011
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC3108388/
https://ncbi.nlm.nih.gov/pubmed/21687799
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2011.00077
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