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Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign: a cluster randomised controlled trial
BACKGROUND: How youth perceive marketing messages in sports is poorly understood. We evaluated whether youth perceive that the imagery of a specific sports marketing advertisement contained smoking-related messages. METHODS: Twenty grade 7 to 11 classes (397 students) from two high schools in Montré...
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| Autors principals: | , , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BioMed Central
2011
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3087678/ https://ncbi.nlm.nih.gov/pubmed/21477307 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1471-2431-11-26 |
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