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Promoting tobacco through the international language of dance music: British American Tobacco and the Ministry of Sound

Background: Tobacco companies target young adults through marketing strategies that use bars and nightclubs to promote smoking. As restrictions increasingly limit promotions, music marketing has become an important vehicle for tobacco companies to shape brand image, generate brand recognition and pr...

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Detaylı Bibliyografya
Asıl Yazarlar: Stanton, Caitlin R., Chu, Alexandria, Collin, Jeff, Glantz, Stanton A.
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Oxford University Press 2011
Konular:
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC3023012/
https://ncbi.nlm.nih.gov/pubmed/20159772
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/eurpub/ckq009
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