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Promoting tobacco through the international language of dance music: British American Tobacco and the Ministry of Sound
Background: Tobacco companies target young adults through marketing strategies that use bars and nightclubs to promote smoking. As restrictions increasingly limit promotions, music marketing has become an important vehicle for tobacco companies to shape brand image, generate brand recognition and pr...
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| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Oxford University Press
2011
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| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3023012/ https://ncbi.nlm.nih.gov/pubmed/20159772 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/eurpub/ckq009 |
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