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Promoting tobacco through the international language of dance music: British American Tobacco and the Ministry of Sound

Background: Tobacco companies target young adults through marketing strategies that use bars and nightclubs to promote smoking. As restrictions increasingly limit promotions, music marketing has become an important vehicle for tobacco companies to shape brand image, generate brand recognition and pr...

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Detalhes bibliográficos
Main Authors: Stanton, Caitlin R., Chu, Alexandria, Collin, Jeff, Glantz, Stanton A.
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2011
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3023012/
https://ncbi.nlm.nih.gov/pubmed/20159772
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/eurpub/ckq009
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