Evaluation of a Social Marketing Campaign to Support Mexico City's Comprehensive Smoke-Free Law

Objectives. We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law. Methods. Four months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, ra...

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Bibliografiske detaljer
Main Authors: Thrasher, James F., Huang, Liling, Pérez-Hernández, Rosaura, Niederdeppe, Jeff, Arillo-Santillán, Edna, Alday, Jorge
Format: Artigo
Sprog:Inglês
Udgivet: American Public Health Association 2011
Fag:
Research and Practice
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3020192/
https://ncbi.nlm.nih.gov/pubmed/21164097
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2009.189704
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